Archive for ken alston. internet marketing
Do You Really Have A Business?
Posted by: | CommentsOr do you just have a website? This isn’t a trick question. Honestly.
I used to think I had a business – but I actually had a website (or twenty). I bought a load of web URLs and put up some content and wondered why I wasn’t making a lot of money.
You see I hadn’t grasped the fundamental idea that a website isn’t a business.
A website is just a tool that can be integrated into your business system.
–> Key learning<–
You need to plan and develop your automated business SYSTEM and this happens to have different web pages on particular web sites as the way in which we do internet marketing to drive traffic an make an offer.
Learn more about this in our Free Internet Marketing Seminar. If you’re just starting out this is the perfect time to learn how to plan and develop your business. If you are already online, in business but not yet as successful as you want to be – you also need to take stock of what’s working and what’s not working. Watch this free webinar and you’ll discover the missing links in your business model just as I did.
On my Japanese maple site I was lucky that I chose a very tight niche. A niche with competition that didn’t have much in the way of internet marketing know-how. I was fortunate that I used my “PAIN” of not being able to find the named trees I wanted at a good price at any garden center to uncover my business niche. And it turned out my pain was not unique. It was a “pain” or a “need” that others had.
So at first my simple web site sold seeds ok. I even moved from making one sale to several sales a week all on autopilot. But I still didn’t have a business. I just had an online store.
A store with no real way to connect with what people are searching for. So next I had to learn how to build a business.

